B-Roll is behind-the-scenes, in-action footage that captures you doing the work - not just posing for it.
It creates a reusable content library that keeps you visible across email, social media, websites, and presentations without the weekly scramble for images. For entrepreneurs and business owners, B-Roll solves the consistency problem while building trust and connection with your audience.
You know you need to show up consistently online. You know visibility matters. But every week, it's the same scramble: What do I post? Do I have a photo for this? Should I just skip it?
And then you do skip it. Because finding the right image, or taking another selfie, or recycling the same three photos from your last shoot feels exhausting.
What if showing up didn't have to feel this hard?
That's where B-Roll comes in to support your brand photos.
B-Roll is the behind-the-scenes, in-action, lifestyle footage that shows you doing the thing - not just posing for it.
It's you...
At your desk
Leading a workshop
Making coffee
Typing
Laughing
Thinking
Meditating
Sitting with a client.
It's the content that makes your feed feel alive, intentional, and deeply you.
And if you've been wondering whether it's worth investing in, here are five reasons why B-Roll might be the most strategic thing you do for your visibility this year. (scroll through)
B-Roll works across every platform you use
B-Roll isn't just for Instagram. It works everywhere:
- Email headers that make your newsletters feel personal and professional
- Website banners that show your personality (not just stock photos)
- LinkedIn posts that position you as active, engaged, and visible
- Sales pages that build trust before someone even reads your copy
- Slide decks for workshops, pitches, or client presentations
One shoot. Multiple platforms. Infinite uses.
B-Roll positions you as someone who's already visible
Visibility isn't just about being seen more often. It's about being seen intentionally. When your content consistently looks cohesive, professional, and authentically you, people start to notice. They remember you. They refer you. They trust you.
B-Roll helps you show up like someone who's already doing the thing— not someone who's still figuring it out.
And that shift? It changes everything.
B-Roll eliminates the weekly content scramble
Most entrepreneurs don't have time to stage a photoshoot every time they need to post something. B-Roll gives you a library of images that work for anything — a caption about productivity, a behind-the-scenes story, a launch announcement, a newsletter header.
You're not starting from scratch every time. You're pulling from a bank of intentional, on-brand visuals that already exist.
B-Roll shows the real you — not just the polished version
Your audience doesn't just want to see the highlight reel. They want to see you in your element — working, thinking, creating, being human. B-Roll captures the moments in between. The ones that build trust, relatability, and connection.
It's not about being “perfectly put together.” It's about being present. And that's what makes people want to work with you.
B-Roll tells a story without you having to say a word
A single B-Roll image can communicate:
- I'm busy building something meaningful
- I take my work seriously
- I'm approachable and grounded
- I show up, even when it's messy
You don't need a long caption to explain your expertise or your values. The image does the work for you.
That's the power of intentional visuals.
Frequently Asked Questions About B-Roll
What exactly is B-Roll footage?
B-Roll is supplementary footage that captures you in action — working at your desk, facilitating a session, creating, collaborating, or going about your day. Unlike posed brand photography, B-Roll shows the real, unscripted moments that bring your brand to life.
How much B-Roll content do I actually need?
A single 1-hour B-Roll session can generate 50–100+ usable clips depending on the activities captured. That's enough content to cover 2–3 months of consistent posting across multiple platforms.
Can I use B-Roll for LinkedIn and professional platforms?
Absolutely. B-Roll works across all platforms — LinkedIn, Instagram, email newsletters, websites, presentations, and more. The candid, professional nature of B-Roll actually performs particularly well on LinkedIn because it shows you actively engaged in your work.
Is B-Roll the same as video content?
Not quite. While “B-Roll” traditionally refers to supplementary video footage, in brand photography it refers to lifestyle-style video clips captured on an a iphone that capture authentic, in-action moments — as opposed to traditional posed portraits.
How is B-Roll different from a regular brand photoshoot?
Traditional brand shoots focus on posed portraits and styled setups. B-Roll captures you in motion — typing, thinking, facilitating, creating. It's less about “look at the camera and smile” and more about “keep doing what you're doing while I document it.”
So, what now?
If you've been thinking about booking a brand shoot - or if you've already got one scheduled - now's the time to add B-Roll.
I've just opened up a 1-hour B-Roll add-on for brand shoots. It's normally $500, but for the next 3 bookings in June (also available to my UK Clients), it's free.
We'll spend an hour capturing you in action: working at your desk, facilitating, creating, collaborating - whatever your version of “doing the thing” looks like.
And you'll walk away with a content library that keeps you visible, consistent, and confident for months.
Interested? Get in touch here and let's lock in your spot before June fills up.
"You deserve to be seen for the work you're doing. Let's make sure the world actually sees it."
—Rebecca
