Helena is a subconscious success coach, who works with leaders and entrepreneurs to help them master their self belief and rewire their mindset for more confidence, impact and inner peace. Based in Singapore, she works with clients across Europe, North America, Asia, New Zealand, and Australia to overcome their blocks to success through her transformational coaching programme.
As the face of her brand and the provider of her signature service, Helena knew that just having selfies and low-quality pictures wouldn’t cut it. It’s important for her to show potential clients her personality, positive attitude and her expertise to help her stand out in a crowded market. Helena constantly keeps her brand fresh and up-to-date. She sees having a professional photoshoot as an investment in her business and taking her brand to the next level by resonating with those dream clients.
Helena chose the Social Content shoot which would deliver her a portfolio of 60 on brand images. To maximise the value Helena wanted a good variety of photos and locations. Part of the brief was to create aspirational images, to show her clients what is possible. We, therefore, decided to take photographs indoors within a beautiful traditional Shophouse and created multiple lifestyle setups. We also shot outdoors in Joo Chiat Street, a unique cultural neighbourhood which added colour, vibrance and a uniqueness to her images.
As mindset is a huge part of Helena’s work it was important to capture that, and the calm that can be achieved by silencing our inner chatter. East Coast Beach at sunset was chosen and worked well and provided a balance and a variety to the portfolio.
You can see images from each location below.
How has Helena used her images to build her personal brand?
Helena is active on Instagram and Linkedin, has a fabulous website, and creates sales pages for her various programmes. With high-performing entrepreneurs and c-suite executives as her clients, it is important to present the feeling and provide proof that she has success in meeting clients' special and unique needs. Having the confidence to showcase herself online helps ensure that idea clients will know, like, and trust her, which in turn will result in more enquiries.
See below her brand images in use.
Shortly after getting her photos back, Helena was over the moon with them! This is what she had to say:
‘Working with Rebecca was a really fantastic experience. She made me feel completely at ease and the whole process felt really collaborative. I loved all the different locations we managed to get to in the one afternoon so that I now have a really diverse and beautiful set of photos. Thank you Rebecca.’
If you are ready to stand out online, boost your visibility, save yourself time and stress and build the ever important ‘know, like, trust’ factor to attract more of your ideal clients then a brand photoshoot is essential.
People don’t buy from someone they don’t know or like, and they can't do either if they can't see you.
To get results like Helena, check out my portfolio page and brand stories and if you are ready to bring your brand to life by showing it off professionally then let’s chat!